Day Job · 2020–Now · Product Designer

Democratizing Software Creation


Few parts of Airtable have gone untouched by my cursor. From every top-of-funnel surface you can think of, to the depths of app configurations, I've designed for it all. Currently, I am the only designer on the design systems and mobile teams.

Democratizing Software Creation







01 Favorite project from this era — the onboarding wizard.

Onboarding, Education and Experimental Delight

Responsible for overhauling the entirety of our top of funnel design, from refreshing and re-routing our sign-up flow to conceiving brand new onboarding experiences. My onboarding experiments are discussed in this lengthy interview from Dopt. Try searching for my name!

Questions you may want to ask me:

  1. Why am I always compelled to skip every product tour?
  2. Are templates best suited as an accelerative or demonstrative activation lever?
  3. What was the most surprising activation lever? How did you discover it, and how did you leverage it?
  4. What's the most delightful flavor of Help documentation?
  5. Why does making the button bigger not work?
  6. Why are logged out users as important as logged in users?
  7. What makes a good wizard? 🪄

Core Product

02 Favorite project from this era — redesigning all control panels in Airtable.

App Building Experience

Temporarily embedded on a core product team, I represented the Design Systems crew to help develop a best-in-class canvas interaction model and a corresponding component library for configuration panels. Launching in October 2023, it's featured on Airtable's blog.

Questions you may want to ask me:

  1. How to decide when to expose controls on the canvas and when to use a dedicated control panel?
  2. How to ensure the user can distinguish what element is being targeted by the cursor?
  3. When selecting elements on the canvas, when is it important to show parent elements? What about sibling elements?
  4. What does it mean to be scannable?

Design Systems

Aero Design System

Since January 2023, my team has worked together to launch the first version of our Aero Design System. As the sole design systems IC, I am responsible for facilitating contributions from other designers, as well as hosting weekly office hours to help designers leverage the system to its fullest.

03 Aero's Announcement Page

Questions you may want to ask me:

  1. If a design system is a product, then who is the target audience? What is the go-to-market strategy? How far does this analogy extend?
  2. Why is process optimization more important than component optimization?
  3. Why are usage guidelines more important than a sticker sheet?
  4. How to balance custom user color theming with dark, light and high-contrast mode?
  5. What is the most versatile component of them all?


04 Project description witheld due to NDA

Making Airtable Mobile-Native

Since September 2023, I've been the sole designer supporting our mobile app experience on iOS and Android. Given the spatial constraint when designing for mobile, I employ time-based disclosure paradigms to adapt web features to smaller screens.

Questions you may want to ask me:

  1. How might we leverage the simplicity of mobile patterns to make web experiences more delightful and well-timed?
  2. Why is time more important than space in mobile design? In what ways can this manifest?
  3. What are some differences to keep in mind when designing for Android over iOS?


05 Hack Day Enamel Pin

Bootleg Swag

I've been the go-to person for internal event branding on the design team. One identity I am most proud of is the one I created for our yearly Hack Day.

Questions you may want to ask me:

  1. How did a Japanese copier from the 1980s become such a printmaking staple?
  2. Why is PANTONE matching brand colors important?
  3. Why did the Growth team grow Corn and Sunflowers?
06 Hack Day Riso Posters
07 Hack Day Countdown
08 Hack Day Announcement Poster

Hey, there.

This site is unlisted, so good on you for finding it. I’m pretty quiet online, but here's where I might be reached: